Things To Do

Stroll down the white-hot strip of famous 7-Mile Beach to our iconic yellow flip flop. Known as the “Capital of Casual”, the laid-back, cool atmosphere of Negril makes this piece of paradise a favorite of Jimmy and sun-seeking travelers alike. Sparkling sugar sand, crystalline warm waters, and sunsets unlike anything you’ve ever seen are only a few of the attraction Negril has to offer. Experience private cabanas for lounging beachside, a rustic Tiki Beach Bar serving up endless island-inspired refreshments, and open-air dining with a menu so delightful, the fish won’t be the only ones biting."